Jonny Parker
Creative Director
ABOUT
"“How do you eat yours?” is an iconic campaign and this year Cadbury brought it back, but with a fresh twist. 146 Creme Eggs were hidden in stores across the UK worth upto 10K. But if you found one, you weren’t allowed to eat it. It was now “How do you NOT eat yours?”
The campaign twisted the usual hype of a promotion, showing the public disappointed in finding a 10K winning egg they couldn't eat. This approach dialled up the temptation of the winning eggs as Cadbury warned the nation to help stop anyone from eating one."
AWARDS
how
MADEIT CREDITS
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CadburyClient
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Edmund ThornAGENCY TV PRODUCERS -
Luke Alexander-GrosePLANNER -
Rosie GoodAGENCY TV PRODUCERS -
Sophie KerbegiaHEAD OF PLANNING -
Aurelian PakulaSOCIAL & INFLUENCE DIRECTOR -
Chris BirchExecutive Creative Director -
Luke DoughertyAGENCY SENIOR DIGITAL PRODUCER -
Rich SmallSENIOR ACCOUNT MANAGER -
Stephen CrossCreatives -
Sarah FentonAGENCY SENIOR CREATIVE PRODUCER -
Jon Bancroft3D & ANIMATION LEAD -
VCCPAdvertising Agency -
Creative Circle, Creative Foundation & The UK Creative Festival -
Simon ConnorCreative -
Robbie FieldCreatives -
Oliver RobinsonAccount Director -
Electric Theatre CollectivePost Production Agency -
Rose PicklesCreatives -
Matt SmithBUSINESS DIRECTOR -
Jon DewartAGENCY INTEGRATED PROJECT DIRECTOR -
Charlie GriffithSENIOR ACCOUNT DIRECTOR -
Jonny ParkerCreative Director -
Biscuit FilmworksProduction Agency -
Angus VineCD -
Darren BailesChief Creative Officer
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