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Other banks could be harming the planet by investing in coal, gas or oil.

Known for its positive impact on people and the planet, Bank Australia’s headline climate action commitment to achieve net zero carbon emissions by 2035 places it as one of the most ambitious banks in the country, and equal most ambitious banks in the world.

The number 1. reason customers bank with Bank Australia is value driven and that as a customer-owned bank, they have a say on where the bank invests their money.

Featuring real customers who care about others and the world. Because the more customers who join, the more positive impact we can create together.

Bank Australia’s aspiration is to be the leading purpose-driven bank in Australia. One way to help achieve this goal is through the acquisition of socially-aware Australians. To acquire the target market and to ensure Bank Australia remain top of mind, there is need to incite emotion to motivate customers to switch.

In 2017 Bank Australia ran a marketing campaign using real customers, called ‘The bank Australia needs’. This was the first campaign for Bank Australia where they focused solely on their purpose and values to differentiate from other banks. Since then, Bank Australia has worked hard to build awareness in the market that they are a bank that balances profit and purpose to deliver positive social and environmental impact for people and the planet.

Featuring real customers creates a sense of community and advocacy, highlighting the power of collective action. They can also clearly articulate the ethical and sustainable benefits of banking, which make up all the reasons why Bank Australia are the bank Australia needs.

The campaign runs across connected TV, social, web, press, digital display and out-of-home.

To date, the campaign is performing 400% over the financial industry average.