ABOUT

Australian endangered species, flora and fauna need our help. More species have become endangered in the last two years than the previous decade.

These animals have purpose.

Conservation Volunteers Australia (CVA) has been in the market for 40 years, and aims to drive impact at scale by focusing on biodiversity restoration; the health of oceans, wetlands, and rivers; and on strengthening climate resilience.

Conservation Volunteers Australia is the new environmental partner for JDECAUX Heart, meaning CVA has access to several key JCDecaux Street Furniture and Large Format sites throughout the year.

To stimulate pride and empathy for these creatures, the campaign features four endangered superheroes of nature. Whilst each animal has its own unique role in supporting the ecosystem from eliminating pests to assisting in seed dispersal and plant regeneration, they also share the same threat of extinction from lack of food, bushfires and other effects of climate change.

The plea for our help is simple, by donating we give back - summated in just three words.

Give me food. Give me shelter. Give me love. Give me life.

The campaign used JCDecaux’s OPTIX, a ground-breaking tool to improve the effectiveness of Out-of-Home creative that uses machine learning to predict the visual effectiveness of creative to predict its performance.

The campaign launched at the beginning of April 2024.