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About me

Jon Hackett is VP of Technology at Huge, a global design, technology, and AI agency. With 17+ years across agency and consulting environments, Jon operates at the intersection of engineering leadership, AI strategy, and executive client partnership. He oversees the AI/ML practice for Huge's technology department, overseeing how the agency applies large language models, generative AI, and agentic systems to client and internal challenges. He manages distributed engineering teams across the US, Colombia, and Vietnam, and serves as a senior technology voice across Huge's portfolio of clients including Vail Resorts, NBCUniversal, Google, Twilio, PlayStation, and Planet Fitness. Prior to Huge, Jon served as SVP Director of Emerging Technology at Publicis, and held senior creative technology roles at Code & Theory and R/GA.

Specialization.

AI strategy and implementation, enterprise LLM systems, emerging technology leadership, and creative-technology integration for global brands. Jon oversees the AI/ML practice for Huge's technology department, driving how the agency builds, deploys, and operationalizes AI across client engagements and internal practice.

Recent projects.

OLI, NBCUniversal 2026 Winter Olympics (Milan Cortina)

Led the technology direction for OLI, NBCU's AI-powered Olympic viewing assistant, across two consecutive Olympic Games. For Paris 2024, OLI launched across 5 websites — handling real-time queries across 7,000+ hours of programming, deep-linking users directly into Peacock streams, and resolving genuinely complex natural language requests like "What should I watch this weekend

The build required solving for both scale and safety simultaneously: directing hundreds of millions of users through a single AI experience during one of the world's highest-traffic events, while managing hallucination risk responsibly and maintaining a multifaceted brand voice — a friendly welcome, the energy of a genuine Olympics fan, and a confident coach that could handle out-of-bounds queries without breaking character. OLI is a case study in what it means to build AI that performs under real-world pressure. Alongside delivery, the team developed a custom evaluation platform using an "LLM as judge" methodology to score responses across seven conversational metrics with over 97% accuracy — turning what had been manual QA into a scalable, automated framework.

Huge Horizons, Fast Company MIC Summit 2025

Huge Horizons is a physical, AI-powered generative installation built for Fast Company's 2025 Most Innovative Companies Summit at the Javits Center. The experience invited thought leaders to answer a series of curated prompts around their vision for the future. Their choices drove a real-time AI pipeline, powered by Google, Stability AI, and Adobe Firefly, that produced two outputs simultaneously: an original idea with concrete applications tailored to their interests, and a unique 3D digital sculpture visualizing that idea, generated fresh every single time.
Behind the experience sat 24 fine-tuned image generation models, each rigorously trained on specific visual styles, with 5 rounds of evaluation and retraining producing over 2,500 test images before launch. The on-premise kiosk stack ran Unity and MadMapper across synchronized multi-display hardware with DMX lighting, all connected to a GCP/Vertex AI cloud backend. Huge Horizons is a proof point for what Huge builds at the intersection of design and technology: AI that is not just useful, but experiential, physical, and genuinely surprising.

Vail Resorts, My Epic App

Serving as senior technology advisor on Vail's flagship mobile product, the My Epic App, which drives the digital experience across 40+ ski resorts. Work spans technical strategy, mobile platform architecture, and alignment of digital delivery to Vail's investor commitments around personalization and loyalty. Also leading exploration of an AI-powered innovation pod to accelerate Vail's product roadmap.

Huge AI/ ML Practice

Oversees the AI/ ML practice for Huge's technology department, coordinating AI capability development across client engagements and internal tooling.

Details

ContractPerm, Remote

LocationBrooklyn, new york, United States

Skill LevelDirector

LanguagesEnglish

Tagged Job TitlesVice President, Principal

Recommendations

Currently No Recommendations

Skills

AI, App Development, AR/VR, Digital Marketing, Digital Strategy, Experiential Marketing, Information Architecture, Product Development, Web Development

Sector Experience

Banking, Education, Entertainment, Fashion, Healthcare, Sports, Technology, Telecoms

Clients

General Motors, Google, NBCUniversal International, Nike, Planet Fitness, Procter & Gamble, Tiffany & Co, Vail Resorts

Activity

Connections3 Followers8 Following4

Likes0

Creativepool member since 31 January 2026

Work
Articles
Achievements
Activity

Jon's achievements

Site Achievements

Top 25

Judging

Jon Hackett has sat on the Creativepool Annual jury.

Annual 2026 Judge Spatial Design

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