Jon Filer
Creative graphic designer
ABOUT
Rebrand of company, logo and collateral. Design concept, production for 'cube' logo.
Fresh, clean and strong logo, retaining the angled design elements and colour ways from the previous 1980s logo, rendering it suitable for digital use within websites, social channels and print. Colours adjusted from originals that never reproduced consistently our of spot or four colour. new colours are a tighter match when printed with any technology or method and when view on screen or when used on their products as a RAL referenced colour. All design and IP rights retained, with usage for self-promtional material permitted. Copyright transferred to Armfield Ltd.
Original logo shown below for comparison.

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