ABOUT

3D - scene and render test

Brief
Remarket a company's support / training / service & maintenance into a cohesive and more approachable aftercare package whilst reinforcing the brand.

The logo I designed for a company rebrand lends itself to a variety of treatments. Here I have leveraged the hexagonal shape to represent a bolt head.

The adjustable spanner is metaphor for the end uses control over, or to be empowered to adjust their aftercare package to a custom offering to suit their needs and support level. The end user can adjust the aftercare package via selecting from an extensive menu of aftercare 'bolt-on' options.

The word 'aftercare' is a 3D object and appears in the same 3D scene as the rest of the composition. using the same typeface, kerning and other adjustments as used on the full Armfield logo seen elsewhere in my other projects. This again reinforces the brand.