ABOUT

Running Wild is an events agency that runs club nights and festivals across major cities in the UK and holidays destinations in Europe.
The events that they create are primarily aimed at students so the branding had to be cool and current.
Running Wild seemed like a fitting name being that they are ‘running’ nights and the fact that being a
student is the ‘wildest’ part of many people lives. I created a graphic of a tiger using geometric shapes coupled with
an 80’s influenced typeface which was doctored to fit with the overall branding.
The branding had to be distinctive and cool enough to be seen on a t-shirt for the events staff to sell in the brand effectively.