ABOUT

Press ad and website design for the launch of the CRF250L motorbike. Part of a multi-channel campaign for Honda to launch 7 new motorcycles across Europe simultaneously. This included traditional print advertising, film, digital advertising, website design and email.
The CRF250L was aimed at young commuters looking for an alternative to the sports bike. The idea was to project an extreme sports image so the design had to be youthful and edgy.