On 30th November in Paris, world leaders are meeting at the COP 21 summit to determine a response to climate change and agree universally binding actions to limit temperatures rising beyond 2°C by 2050. Around this, marches and petitions are kicking o around the world to apply pressure on the world’s decision makers to seize this opportunity. Youtube want to rally around this moment as a chance for creators and their viewers to really make an impact at this crucial occasion.
#OursToLose is a video and social campaign with the aim to drive millions to sign a petition, to influence those leaders attending COP21. Jones & Bone were asked (in collaboration with Flying Object) to create a visual identity and logo for the #OursToLose campaign.