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App4 is a complete digital solutions provider, offering personalised applications for small to medium sized businesses. They provide a complete digital marketing suite and intuitive back engine for owners to communicate with their clients. App4 wanted a new look, they wanted to break away from the corporate feel they had when launching and stand out amongst their competitors. They felt the old branding wasn’t reflecting the App4 company culture or values.

We created a logo that was friendly and inviting, making App4 stand out from the crowd in the already over saturated tech field. To do this, we went through a logo exploration phase, presenting the client with three logo options, brought to life with colour and animation to create a stunning generative logo. The movement away from a corporate feel made the brand a lot more accessible to individuals and small businesses who are less tech savvy, but who have an interest in the product. This new dynamic logo has been applied to all office stationery and App4 business cards.

We then established a set of brand guidelines providing rules and values which would be at the core of App4. Inside these guidelines we created a ‘Tone of Voice’. The tone we gave them is clear and calm so as not to overwhelm the reader with tech focused language. To put the brand guidelines into practice, we gave App4 a full website design, which was bespoke built and boasted clean, fluid templates and a fresh, modern, fully responsive website.
We are currently working on redesigning the customer app and website templates, giving them a fresh new look and feel. We will be creating four app and website templates for the App4 products, giving their customer four templates to choose from, allowing for some freedom in terms of the aesthetic for their app.