ABOUT

Project overview
Jones Lang Lasalle were marketing the old Honda building which sits in an enviable location – off junction 5 next to the M4. The property needed re-naming and a new brand positioning worked out to market it to another blue-chip tenant. The project included naming, brand identity, website, literature, iconography and guidelines.

Solution
Heathrow Approach was the name decided on, as the property sits right next to the airport. The brand proposition was ‘The way forward’ as the obvious benefits of the building and location needed to be shouted about. Imagery and language very much reflected this, and the brand identity itself – a nod to air travel.