ABOUT

Boots requested images which could be printed large format and displayed in their stores to advertise various beauty and hair products. I art directed the project and worked closely with a Jody Todd at Condé Nast to produce the shots. I then amalgamated and retouched the shots using Photoshop to create the composite images. The idea was to give a sense of the products falling through space to create a dynamic and eye-catching image.

Photography by Jody Todd