ABOUT

UBS Optimus Foundation is the charity arm of the Swiss Bank which helps children around the world in 3 key areas, Education, Healthcare and Child Protection, Stories of Hope was a pitch winning idea. We wanted to make the child the focus of all the communication, their stories will touch donors, they give a human face to problems that the children encounter, I went on a five week photo shoot to 8 locations around the world to film and photograph these children and record their Stories of hope, these videos were used on a microsite and a promotional video was made to help tell the story of the Optimus Foundation.