ABOUT

To launch Topshop’s summer swimwear range in its flagship Oxford street store, our immersive digital agency Framework Creative created a giant VR waterslide – named SPLASH! – as part of the brand’s shop window pool scene. Wearing an Oculus Rift headset, shoppers enjoyed a 360-degree ride on a virtual waterslide that twisted and turned above the buildings and buses of a bustling virtual Oxford Street. Virtual billboards and models introduced participants to the new swimwear range along the ride, before they were transported to a desert island sun lounger, where their adrenaline-fuelled adventure ended in a beautiful tropical scene.