Jonathan Ollivier Creative Director/​Copywriter (Remote)

ABOUT

In India, rape inside a marriage is not a crime. To fight the law, RIT Foundation needed to raise awareness. So it got an activist to turn himself into the police, pretending he raped his wife. Within minutes, he was freed. RIT Foundation captured the whole process – from him interviewing lawyers, victims, and women on the street, to him going into the police station with hidden cameras and the authorities saying that raping your wife is not a crime. The film was launched online to fierce reactions from both camps, with influencers uploading our videos on their channels to support us.

AWARDS:
Ranked #16 for most creatively awarded campaign in the world in 2021 by WARC
2x Silver Cannes Lion – Film and Brand Experience & Activation
2x Bronze Cannes Lion – Social & Influence and Glass
Silver One Show Pencil – Social Media
Bronze One Show Pencil – Film
4x Bronze Clio Awards – Social Media, PR, Branded Content & Direct
D&AD Wood Pencil – Entertainment
3x Silver London International Awards – Film and Branded Entertainment
3x Bronze London International Awards – Ambient & Activation, Online Film and Non-Traditional
3x Gold Spikes – Digital, Entertainment & Brand Experience
Silver APAC Effie Awards
Spikes Grand Prix for Good Finalist
The One Club @OneScreen Gold – Best Documentary
4x One Show Merits – Entertainment, Social Media, PR & Online
One Show Asia Merit – Public Service (only Merits were awarded because of COVID-19)
Gold Ad Stars – Social & Influencers
4x Silver Ad Stars – Film, Branded Viral Videos, Human Rights and Diverse Insights
3x Bronze Ad Stars – Film Craft, Direct and Gender Equality
3x Gold Creative Circle Singapore Awards (Gong Awards) – Film & Branded Content and PR
3x Silver Creative Circle Singapore Awards (Gong Awards)- Film & Branded Content, Direct and PR
Silver Cresta Awards – Brand Entertainment
Bronze Cresta Awards – Social Campaign
WPP Extraordinary Awards Special Commendation – Communications Category (only 2 Special Commendations were awarded worldwide)
3x Cannes Lion Finalists – PR, Film & Brand Experience
3x One Show Finalists – PR & Direct
3x D&AD Finalists – PR & Impact
London International Awards Finalist – Social Media
Spikes Finalist – Film
2x Creative Circle Singapore Finalists (Gong Awards) – Experience & Activation

AWARDS

Cannes Lions - Bronze
Cannes Lions - Silver
Clios - Bronze
D&AD Award - Wood Pencil
Effie\'s - Silver
LIA Award - Bronze
LIA Award - Silver
One Show - Bronze Pencil
One Show - Silver Pencil
Spikes Asia - Gold

MADEIT CREDITS

  • Rit FoundationClient

Please Arrest Me

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