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Coca-Cola – A Century of Light and Shadow.
To celebrate 110 years of Coca-Cola, we embraced the simple beauty of summer light. Seen only as a shadow, the iconic bottle quietly reveals itself — floating across cool blue water, brushing the warmth of grass, resting on sunlit stone. No logos, no noise. Just a single word is in the final OOH — Enjoy — and the feeling that has defined Coca-Cola for generations.

Photographer: Jonathan Knowles
Chief Executive Creative Director: Jules Chalkley
Creative Director: Dave Anderson
Creative Director: Ian Brassett
Art Production Lead: Ross Walker
Senior Project Manager: Joshua Thomas
Account Director: Nick Wachs
Studio Producer: Emma Harrower
Retoucher: Gareth Pritchard and Jon Gibson-Skinner
Assistants: Elise Kleis and Madison Blackwood
Assistant Producer: Reuben Matheson