ABOUT

Following the launch of the third version of Marvel Prototyping's suite of design tools, the company needed a bold approach to be noticed in a competitive landscape.

Largely inspired by 36 Days of type, I conceptualised the idea of some eclectic number 3 compositions to contrast with some exciting screen captures of the software itself.

We worked with 15 designers and a Sound Designer to commission the eye catching imagery and music track, which I edited all together into a reel.

The result was a successful launch video that helped the business increase Sales Leads, and excite the design space, particularly on Product Hunt where it was featured as 'Product of the day' and in their weekly email.

This in turn led to high engagement on social media, with the 15 designers also helping the reach of the project by sharing the video with their many followers. It has already set up 50 sales opportunities within one day of launch.