Jonathan Taylor-Horne
Creative Director
ABOUT
Fi’zi:k is a racing brand representing beauty, speed, passion; freedom for those who race against each other, race against the clock and for enthusiast cyclists around the world who identify with the feeling of ‘The fire of competition’.
All Saints were approached by Shift Active Media, the international communications agency dedicated to the cycling industry, to design and produce Brand Guidelines on behalf of Fi’zi:k.

Back to Fi'zi:k Brand Bible project
Svitlana Bielova
Graphic Designer / Branding / Packaging, Self employed
Switzerland
Vadym Aseiev
Creative Director, Aseiev.com
Switzerland
Elisabeth Grosse aka LIZITA
Graphic Designer
United Kingdom
Ben May
Senior Marketing Manager, Catch A Fire Agency
United Kingdom
Emilio Cid
Senior Art Director, UX/UI Designer, Freelancing
United Kingdom
Martin Lewis
Senior Graphic Designer, Martin Lewis Design Ltd
United Kingdom
Vlad Vorobev
Graphic Designer, Illustrator, Prosveschenie
Russia