ABOUT

The aim of the project was to make a start-up brewing company stand out on the shelf amongst the well established brands. Originally called 'The Butterfly Effect Brewing Company' the first challenge was to rename and rebrand to produce a bold logo that could be used across all media as well as beer labels. Beffect Brewing Co's stab line was 'Small Changes Can Cause Great Effects', to complement this I decided to experiment with paint marbling. The 'small changes' of paint movement certainly did 'Cause Great Effects' to create visually pleasing artwork.