ABOUT

B&O Play, the fast-growing younger sibling of iconic electronics brand Bang & Olufsen, is in the business of ‘goosebumps’ – making us feel something with beautiful music.

Pearlfisher designed a concept that uses packaging to tell the stories of B&O PLAY’s headphones and speakers: their unique abilities, design features and the seamless way they fit into the consumers’ lifestyles.

The new packaging gives the brand scope to reflect contemporary culture in a way that aligns with the lifestyles of its target market: nomadic, moment-led and experience-driven.