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We hijacked one of sports broadcasting’s most predictable moments, the pre-match show, and used it to confront a behavior few want to talk about: the spike in domestic violence during major games. Instead of analysts, viewers heard from survivors. Framed like commentary, their stories aired live across Viaplay’s biggest broadcasts from the Premier League to Formula One. No ad space. No media buy. Just a platform using its own voice to turn anticipation into reflection, and sport into a moment for social change.