ABOUT

After being asked to appraise some identity work done previously for the Shots® brand, we went on to develop a
new, bold identity, covering nine sub-brands, as well as application across printed and interactive digital Shots,
illustrations, stationery, posters, direct mail and animation.

Whilst I can take credit for the identity, design and abstract cover illustrations, the fantastic comic-style figurative
illustrations were produced by my ultra-talented colleague, David Jordan, really bringing this fledgling brand to life.

Alex Short gets a hand modelling credit too.