ABOUT

Having been sent a logo design for International Applications Ltd, I was asked if I could recommend any way of ‘tidying it up’. After sending an initial appraisal of the logo, I redrew its form, giving it a proper logotype lock-up with an updated colour palette.

I was later commissioned to redesign the entire brand, creating extensive brand guidelines, covering everything
from stationery and wayfinding to office glass graphics and exterior paint specification. The result was an intentionally
corporate and non-industry-specific umbrella brand.