ABOUT

To celebrate the 20th anniversary of the famous 'Should've gone to Specsavers' campaign, we created three playful billboards in London and Leeds that appear to have been installed by someone with bad eyesight. 'Billboard Blunder' shows a 48 sheet that's been put up vertically on a horizontal billboard. In ‘Dodgy Install', the poster spreads above and below the billboard. And 'Lost Ladder' shows a billboard poster's ladder that's been accidentally pasted over. The billboards were a viral sensation, with one social post alone amassing tens of thousands of likes and over a million organic impressions after only a few days.