ABOUT

Bringing the heart of Paris to Shanghai, we introduced L’Oréal members to the House of Worth for an individualized skincare shopping experience. This project marked several milestones for L’Oréal, pioneering new advancements in both physical retail and connected mobile experiences.



Transport L’Oréal members to the House of Worth in the heart of Paris, where they can indulge in an individualized skincare shopping experience.

Located on Shanghai’s famous Nanjing East Road, the House of Worth welcomes shoppers to experience the future of retail. As they wait in line to be assisted by a personal beauty associate, customers can watch in-person livestreams hosted instore, customizing the scene behind the presenter. Plus, take a bike ride through the streets of Paris, collecting loyalty rewards as they do so.


This work was done by 2021.