Jon Ip
Chief Creative Officer
ABOUT
The Jordan “Beyond” naked-eye 3D billboard aims to energize Gen Z’s inherent self-belief, pushing them beyond limitations, doubts, and challenges. Showcasing Guo Ailun’s personal journey of battling doubts and inner struggles, we capture his fearless breakthrough on a naked-eye 3D billboard. This powerful visual encourages the next generation to fearlessly push their boundaries and go beyond.
MADEIT CREDITS
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Jon IpChief Creative Officer
Back to Jordan Brand: Leap of Faith project