Jon Ip Chief Creative Officer

ABOUT

The Jordan “Beyond” naked-eye 3D billboard aims to energize Gen Z’s inherent self-belief, pushing them beyond limitations, doubts, and challenges. Showcasing Guo Ailun’s personal journey of battling doubts and inner struggles, we capture his fearless breakthrough on a naked-eye 3D billboard. This powerful visual encourages the next generation to fearlessly push their boundaries and go beyond.

MADEIT CREDITS

Who liked - Jordan Brand: Leap of Faith