ABOUT

Here at One Black Bear, we recently pitched for an NHS awareness campaign urging those referred to Type 2 diabetes prevention programmes to actually turn up. Sadly, we didn't win the pitch. However, as an issue close to our hearts, we decided to run our campaign anyway because 5 million people in the UK are at risk of developing Type 2 and we wanted to help. Our message was simple - By simply taking a seat, you could prevent it from taking a life.