ABOUT

Prime Magazine is the most read glossy magazine in the Indian Ocean region published monthly featuring Madagascar, its islands and the Indian Ocean. Its distribution includes the Indian Ocean luxury travel destinations of the Seychelles, the Maldives, Mauritius, Reunion and Mayotte plus Comores, and internationally through the flight network of Air Madagascar as far as France and China. We were tasked with the design and styling for the entire magazine from its launch in 2016 and are responsible for the editorial design, layout and print production of this publication. The brief was to appeal to the not only the luxury international travel market and tourists but the population of Madagascar too.