About me
Jon is founder and owner of Untrodden Path and Other Creative, along with Other Creative's parent company and the associated group companies Other Ltd and Global Superpower.
other tends to say little about its work and maintain a low profile. The extent and impact of its work is largely unknown beyond the agency and a handful of industry experts.
However, over their 22 year history, they have influenced historic decisions and won countless global awards for creativity and effectiveness on behalf of clients in the UK, US, and around the world. Jon has a reputation for winning extraordinary successes against the odds, repeatedly achieving what the wider industry had believed impossible.
Jon's background is as a writer and creative director. Specialisms include using strategic thinking, creativity and mass communication to influence change and build causes. As marketing becomes increasingly political and success in public life increasingly relies on an understanding of marketing, his unique skills are in demand. He leads strategic and creativity across all media, believing that great thinking demands the ability to use any and every channel to the best of its capabilities.
As the name 'other' implies, Jon and the small team alongside him believe in redefining the norms and accepted ways of working of the creative industry. The focus is on doing things differently and better - taking the untrodden path. As contrarian thinkers, Jon and the small team who work alongside him have pioneered new ways of approaching creative development. The success of their projects is rooted in thinking and ideas that in some way break new ground or defy convention.
Skills
Advertising, Agency Coordination, Branding, Business Management, Campaign Planning, Change Management, Communications, Consultancy, Content, Copywriting, Creative Direction, Digital Marketing, Internal Communications, International, Internet, Management, Negotiation, Planning, Presentation, Social Media, strategy
Awards
AFDESI, Campaign BIG Award - Nominated, D&AD Award - Nomination, IMAA, International Business Awards, IoF, IVCA Clarion Award, new york festivals, Revolution, Stevie Award, Telly Award