ABOUT

"In our version of Rapunzel, a traditionally white, patriarchal story is reclaimed as a tale of black female empowerment, with Prime in a supporting role. Instead of waiting for her prince, our Rapunzel is a savvy entrepreneur who uses Amazon Prime to rewrite her destiny, escaping the tower and creating her own hairdressing empire.

Our goal was to tell a story of empowerment that was absolutely rooted in the truth of the Prime customer experience: the enrichment it brings to peoples’ lives, and the freedom it affords them."