ABOUT

After the disappointing final season of Game of Thrones, fans were desperate for a better ending to the series - one that was promised in author George RR Martin’s next book, Winds of Winter. But Martin had his own problems. He’d developed a five-year case of writer’s block and refused to give a release date. So, Air New Zealand offered to help him finish Winds of Winter with a trip to a nation bursting with creativity - New Zealand. The socially driven campaign, Bring On Winter, earned Martin's and the world's attention within 48 hours.

MADEIT CREDITS

  • Air New ZealandClient
  • Adam PrzybylskiDesigner
  • Ant MooreAccount Direction
  • Beau SimmonsEditor
  • Ben WallAccount Direction
  • Erica BeagleySenior Manager - Marketing & Brand
  • Grace BlewittSenior Manager, Brand & Marketing
  • Host/Havas SydneyAgency
  • Laura MahoneyAccount Direction
  • Matt EnnisCreative Director
  • Michael MacgregorDesigner
  • Natalie ShueDesigner
  • Nic AdamovichDesigner
  • Phil PickeringPlanner
  • Pip EriksonSenior Manager, Commercial & Strategic
  • Stephanie CameronBroadcast Producer
  • Tara RyanBrand Manager
  • * Josie BurnsCreative Director
  • * Cannes Lions Winners 2021
  • * Maria JacksonGlobal Brand & Social Media Manager
  • * Jon AustinExecutive Creative Director

Bring On Winter

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