About me
I am a growth leader with 11+ years of experience driving performance marketing, acquisition, and retention across B2C and D2C brands in India and international markets. My career spans scaling early-stage businesses into multimillion-dollar revenue streams, optimising acquisition economics, and building repeatable growth systems that combine paid media, CRO, SEO, and lifecycle marketing.
Most recently, at Intellect (Singapore), I scaled the B2C clinic arm from a USD 90K pipeline to over USD 560K+ ARR within eight months, doubling qualified leads while reducing CPL by 40%, primarily through Google Ads optimisation, landing page experimentation, and creative testing. At ORA Group, I managed six consumer brands across Southeast Asia, increasing ARR from USD 4M to USD 7M within 15 months while halving CAC and scaling marketing budgets to USD 3M+.
I bring expertise in leading cross-functional teams, disciplined budgeting, and data-driven decision-making, with a proven ability to deliver growth in competitive markets.
Skills
Advertising, Affiliates & Partnerships, Analytics, Creative Direction, Digital Marketing, Email Marketing, Influencer Marketing, Marketing Strategy, Mobile Marketing, Search Marketing, SEM, Social Media