ABOUT

Directive
To design the 'JUSTONE' brand and create guidelines to support the one day event at the Emirates stadium.

My concept included a simple (modified) main font reflecting, clarity and individuality along with a basic, limited colour palette.

Photography highlighted the 'individual' aspect of responding and helped drive interest.

Marketing materials included: Website, folder partner pack - brochure, flyer, stationary, press packs, national print campaigns, heavy social media focus. Stage design, onscreen video, promotional video, events signage - internal and external.

The one day event enjoyed huge public response and saw the Emirates stadium fill three quarters of a 46,000 seater stadium. The branding and supporting guidelines are being used to secure the next JUSTONE event in May 2018.