ABOUT

Developed in conjunction with CNY 2017, we partnered with famed Chinese calligraphy artist Wahgor. The concept was to bring something more authentic to CNY from CK.

Localisation being key, we paired a contemporary design aesthetic with a traditional art form.
The result, a set of Laisee envelopes, boxed with an internal seasonal greeting message (translated in Simplified / Traditional Chinese, and English).