ABOUT

It’s so tempting to say, “I’m fine!” when somebody asks how we are – even when we’re lonely, hurt, sad, or angry. The “I’m Fine” campaign for the Medicine Hat Health Foundation brought the words that we aren’t saying right to the forefront, making it impossible to miss or ignore. Using posters, coffee sleeves, stickers, billboards, and more, this campaign sought to start conversations, improve awareness, and increase donations for mental health facilities within the community.