John Koay Chief Creative Officer

ABOUT

PLANNING TO MAKE A PLAN IS NOT A PLAN.
After 2 relatively wet seasons, 2013 is set to be a scorcher where fire warnings will be the norm. And the one thing rural fire fighters fear most is apathy. In this hard hitting integrated campaign for the NSW rural fire service we aim to combat it.

AWARDS

AWARD - Bronze
D&AD Award - In-book

MADEIT CREDITS

  • New South Wales GovernmentClient

Film: New South Wales Rural Fire Service

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