About me
25+ year copy and creative veteran. I have worked in virtually every medium and channel, including print, broadcast, web, direct mail, outdoor, trade show, and guerilla. Extensive background in marketing hi-tech products (both software and hardware), pharmaceuticals, and products in various consumer and B2B categories. Have developed branding and guided brand development for pharmaceutical brands at both the product and corporate level. Deep understanding of 360 marketing, including extensive background in internet marketing to consumers, sales-force support, and channel sales in pharmaceuticals, hi-technology, and B2B. Developed launch campaigns for both consumer and pharmaceutical products.
Specialties: brand and motivational videos, scriptwriting, branding, campaign concepting, interactive, product launch.
Skills
ad campaign concepts, Copywriting, creative direciton, Direct Mail, Long & short format copy, Motivational videos, Script Writing, web marketing
Sector Experience
Consumer Durables, Finance, Interactive, Point of Sale
Clients
Apple, Autodesk, Baxter Pharmaceuticals, Botox, Compuserve, Eli Lilly, Hewlett-Packard, Huntington National Bank, Mercy Medical Hospital, Sun Microsystems, The Limited, The Ohio State University, Victoria, Victoria's Secret