ABOUT

XOR produce totally encrypted mobile phones which are hand built in the UK using luxurious materials. The bodies are hand-picked leather-wrapped titanium and the screens are cut from cultivated sapphire. They range from £6 - £36k. They are quite a status symbol.

They felt that their brand and advertising could work a lot harder and asked what could be done to improve it.

I gave them a tone of voice which read like a peer to peer review leading with persuasive headlines and quickly following with some of the more interesting bread crumbs of the features. This was all underpinned by shots that sought to reflect the lifestyles of their target audience. The super rich.