ABOUT

Dole had invested their time, money and a lot of tech into a new fresh fruit format. They could pick, clean, treat and pack their fruit in resealable bags that made it easier to enjoy fruit on your own terms without a drop in quality. In your own time. A great boost for snacking and a greater benefit for mums who were watching their kids intake.
So we needed to catch the eye of young, busy mums. Adshels near schools and supermarkets, in store POS and a digital presence to find them wherever they shopped.