ABOUT
This was part of a pitch to Diageo in order to achieve category uplift for Scotch Whiskey . More specifically they wanted new, younger converts using an approach that wouldn't put off the existing audience.
I needed to make it seem both relevant and aspirational. I needed to make it cool. Something out of the ordinary. So I ditched grouse moors and stags and most of the often used cliches but I kept hold of one (I couldn't let people think we were selling Irish Whiskey!). I got to grips with tartan and gave it a modern makeover. Merging it with some design classics.
I suggested some mixers with strong names for good bar-call and created a written language that underscored the fact that there was a Whisky and mixer to suit all types. Something to suit all tastes.
Then I put some Ads together.
Back to A Fresh Take on Whisky project
Cathy Whittall
Digital Illustrator and Graphic Designer
United Kingdom
The Artist as Photographer
Shooter, Ken Gerhardt Photography
South Africa
Ani Plankova
Artist,Graphic Designer,Digital Artist Freelancer, ArtLands
Bulgaria
Tim Starkey
Visualiser.storyboard - Digital.marker, starkey creative ltd
United Kingdom
Suki Kainth
Strategic Principal, Principals Consulting
United Kingdom
Jamie
Designer, Creative Cookie
United Kingdom