ABOUT

Brand creation for Adelie foods for their 'Urban Eat' sandwich brand.

I was involved with the brand from concept in January 2010 until leaving the Agency in December 2015. The brand grew from £0 to £125million in sales in 5 years and was the largest selling sandwich brand in the UK outselling Sainsburys at my time of leaving.

A huge amount of work went into continually developing and marketing this brand over 5 years.