ABOUT

The world’s first real live feed asks people to show their support for free range farming and better animal welfare standards by linking them live to the free range pig farm via Ocean’s interactive billboard at Westfield shopping centre.
Shoppers are invited to feed the pigs by texting a number for £1. They are then sent a unique weblink, which connects them to an online broadcast and an accelerometer to operate a machine that scatters apples for the pigs.
The actual feeding machine was designed and built by members of the engineering department at London South Bank University.
Once fed, a personalised message of thanks appears on the billboard, together with a phone prompt asking people to make a monthly donation to Compassion in World Farming.