About me

Dear Sir/Madam,

I am writing to inform you of my intention to apply for the Senior Digital Display Marketing Specialist position. I've enclosed my CV for your consideration, and at your convenience I would appreciate the opportunity to discuss the position and my candidacy.

I am currently working for Google in the position of "Display Account Manager". Past experience includes Brand Management and New Brand Innovation at Danone UK (Yoghurts) and Category Management at Danone Baby.

Having looked through the specification for the position, I believe I am an excellent candidate for the following reasons:

*Proven experience - Experience of the Travel, Retail and Tech industries and their respective Display strategies. Started at Google 13 months ago as a "Display Account Strategist" working in the Travel team, looking after an annual portfolio of approx. $1.2M. After 5 months in Travel, moved to the Retail team to look after an annual portfolio of approx. $7M. After 6 months here, moved to become the "Display Account Manager" for 2 Tech pod teams, with an annual portfolio of over $50M. Clients worked with include M&S, Debenhams, ASDA, Tesco, House of Fraser, Interflora, Samsung, O2, BT, Vodafone, Apple, Sony, among others.

*Experience with market research sources and go to market positioning development - Conducted market analysis on a regular basis to highlight revenue growth opportunities for our clients. Involved the use of Hitwise, Billets and internal Google tools.

*Demonstrated success in developing direct-to-client thought leadership and communication materials - During the 13 months have worked directly with over 60 clients, regularly producing presentation materials and working with clients to deliver better ROIs from their overall marketing mix.

*An ability to manage and negotiate with vendors - While at Danone, managed over £3M in annual budget for the Shape Brand and New Brand Innovation teams. Regularly negotiated with agencies (both research & creative) to produce high quality work at the best possible prices.

*An understanding of online/mobile media fundamentals (how media is bought and sold, pricing models, ad effectiveness) - Clear understanding of how media is bought and sold having worked on both the media owner and client side. Understand the client service levels required and agency process. Have worked with numerous agencies under the "Big Four" umbrella agencies e.g. WPP etc.

These are but a few examples of why I believe I would be an excellent candidate for the Senior Digital Display Marketing Specialist position. As you progress through my CV, I hope you will agree with these statements, and I look forward to discussing my application further with you in the near future. Please let me know if you have any questions about the above or my CV.

Yours faithfully,

John McAreavey