ABOUT

The Grayson shelving was designed for John Lewis and went on sale in January 2021. It was designed as part of the Grayson range to fill an identified hole in the market through trend & competitor research. This project started off with a concept ideation presentation to the clients to decide an overall design direction. I then went away and refined the design, optimising the engineering of the product and the design details to meet the keen price point. The outcome was a fully detailed manufacturing pack for their factory in Vietnam. The product went on sale as soon as manufacturing had begun, and has received high volumes of orders with very good customer reviews.