John Kenny Head Of Strategy

ABOUT

Black women are 42% more likely to die from breast cancer than white women. In a systemically biased healthcare system, Black women are often dismissed and ignored, and treated with prejudices that keep them from receiving an equitable standard of care. This needs to change. The Chrysalis Initiative launched ERASE THE LINE, a call to action to end the disparity. We created the world's first digital resource specifically designed for Black women by Black women. The resource provides them with the tools to recognize and address racism in their cancer care, including: 1 - A 24/7 coach who survived breast cancer herself and understands how to steer around bias 2 - A rating/review system to highlight who among healthcare providers are offer equal care and more importantly who doesn't 3 - A bias tracking system, where every patient interaction is monitored and scored to ensure the treatment journey is bias-free

AWARDS

OneShow

MADEIT CREDITS

  • The Chrysalis InitiativeClient
  • Amanda OwensSocial Media Manager
  • Angela TenutaPresident
  • Audrey WojtonikProducer
  • British RandleProducer
  • Craig JohnstonCreative Technologist
  • David ShupeEnterprise Transformation
  • Diana Krulik-BentzenCreative Director
  • Erin LewisGroup Creative Director
  • Grayson PriceArt Director
  • Intouch GroupAgency
  • Ivan BlottaGroup Creative Director
  • Jackie BuddAccount
  • Jay EsanggaDesigner
  • Laurie MeeksSocial Media Manager
  • Luciano CianIllustrator
  • Michelle McConvilleanalytics
  • Nicholas CapanearExecutive Creative Director
  • Ron LarsonCreative Director
  • Sara BlankCopywriter
  • Sarah RewAssociate Creative Director
  • Stephanie SimsArt Director
  • Susan PerlbachsChief Creative Officer
  • Videocubo.tvPost Production Company
  • * John KennyStrategist
  • * The One Show

Erase The Line

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