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Sole developer for IMG Licensing’s website rebuild, delivering a media-led, content-managed platform for a global licensing business.

The original project replaced an ageing website with a fast, editorially flexible Gatsby, Contentful, and Netlify build. The work included front-end architecture, CMS modelling, responsive page templates, image-led content structures, search, filtering, deployment setup, documentation, and client training.

The site has since evolved through a further technical migration, moving from Gatsby to Next.js and from Contentful to Sanity as the client’s platform requirements matured. That later phase preserved the established visual and content foundations while improving long-term maintainability, CMS flexibility, and technical resilience.

The result is a long-lived platform that supports brand storytelling, licensing sector content, media-rich pages, and ongoing editorial control without requiring day-to-day developer involvement.