About me
My career as a copywriter has been varied. I've been employed in advertising, design and brand engagement agencies. Over the years I've headed up accounts and led teams both as a Creative Director and Group Head. I have written for household names such as Sky, British Gas, Vodafone, The Army, Volkswagen, Miele, Johnson and Johnson, Tate Modern, Tate Britain and Pentax. I've worked in Consumer, B2B, Brand, and Internal Comms. As well as the UK my work has appeared in the US, Singapore, Malaysia, Indonesia and Hong Kong.
I am an all-rounder who writes for every kind of media including TV, press, poster, DM, digital, (websites, online ads, virals, email) and radio. A number of my straplines have been trademarked and in 2010, I was one of 26 writers to have their words exhibited in the London Design Festival at the V&A.
My career began in the early 80's. After training as a copywriter at Hounslow Borough College he was mentored by Terry Lovelock, one of advertising's most luminary figures and writer of the famous 'Heineken Refreshes The Parts' campaign. Today I am an experienced and seasoned writer who still has the desire to create great work, win awards and have fun doing it. I scrub up well and can be put in front of a client.
Skills
B2B, Copywriting, Creative Direction
Awards
b2b marketing awards, British Arrows, Campaign BIG Award - Nominated, Creative Circle Award - Nomination, D&AD Award - In-book