Johanna Andrén Head of Marketing

ABOUT

Cristiano Ronaldo made headlines during the UEFA Euro 2020 tournament when he pushed away bottles of Coca-Cola and instead held up a bottle of water, saying 'Agua'. The news gave IKEA the opportunity to promote a sustainable message and hijack the conversation with a recyclable IKEA water bottle.

MADEIT CREDITS

  • IKEAClient
  • Aaron StarkmanChief Creative Officer
  • Alex LefebvreGroup Account Director
  • CaratMedia Agency
  • Crystal KimMedia Coordinator
  • Edouard CouneArt Director
  • Faizal ShaikhAccount Supervisor
  • Jean-Nicolas DuvalArt Director
  • Joel HoltbyCreative Director
  • Jordan SequeiraHead of Marketing Communications
  • Karen HrsticGroup Account Director
  • Maxime SautéArt Director
  • Mike DubrickExecutive Creative Director
  • Monalyn QuelnatMedia Planner
  • RethinkAdvertising Agency
  • Santiago Arbelaez
  • Sarah RiedlingerGroup Account Director
  • Sean McDonaldChief Strategy Officer
  • Shereen LadhaDirector of Strategy
  • Vanessa CoutinhoAssociate Account Director
  • Xavier BlaisCopywriter
  • Zachary BautistaArt Director
  • * D&AD
  • * Johanna AndrénHead of Marketing
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The Cristiano Bottle

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