Joey Scarillo
Associate Director
ABOUT
States United to Prevent Gun Violence (SUPGV) tapped into the cultural phenomenon of unboxing videos and launched a PSA with a fictional eight-year-old influencer. Its film, Unboxing, opens like any other popular toy unboxing video. Cayden is in his parents’ room and is excited to share something with his followers, except instead of revealing a toy, he unboxes the semi-automatic pistol his parents keep hidden. As Cayden enthusiastically shows it off for the camera – playing with it, loading it, drawing back the slide – he unwittingly puts himself in serious danger. This chilling video demonstrates to parents that if a gun is unlocked, it can be unboxed.
MADEIT CREDITS
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States United to Prevent Gun ViolenceClient
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Brendan NafzigerCopywriter -
Clai Lasher-SommersExecutive Director -
Final CutDesign Agency -
Grey New YorkAdvertising Agency -
Haitanya A. SinghPost Producer -
Ho'Seok LeeDesigner -
Jessica EhrhardtExecutive Creative Director -
John PatroulisGlobal Chief Creative Officer -
Justine ArmourChief Creative Officer -
Kevin WilsonDirector -
Kristen SchubertPR Director -
Laura ValladaoDirector of Photography -
Marie RupoloWeb Designer -
Pat McGoldrickExecutive Producer -
Patrick ColmanEditor -
Penny EnsleyAgency Executive Producer -
Samantha AlvaradoSenior Integrated Producer -
Samantha HiltySenior Art Director -
Sarah RoebuckEditorial Executive Producer -
Stephen BernsteinHead of Business Affairs -
TownhouseAdvertising Agency -
Evan T. AthertonCreative Supervisor -
Daniel MassihCreative Director -
D&AD -
Renan MolinGroup Creative Director -
Chelsea PicturesProduction Agency -
Elizabeth GilchristSenior Account Director -
James McPhersonCPO -
David LapinskyMusic Producer -
Lisa MehlingExecutive Producer -
Kenny GoldExecutive Director of Social Marketing -
Angelique VargasBusiness Manager -
Andrea CantorEditorial Producer -
Joey ScarilloAgency Project Manager